Wild West Rodeo

For 12 Weeks in June through August - Rain or Shine

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Why Sponsor the Rodeo?

February 26, 2023

As the winter weather has treated us to more snow, cold and wind than in recent years it is easy for folks to dream of summer activities and getting together with friends and family. We are thankful for the blessing of moisture and know that it will be to the benefit of all of us and our rivers and streams, our parks and neighborhoods, trees and plants, agriculture in the area, wildlife and the forests. However, we are also longing for the days of summer sunshine and warmth, and maybe a little or lot of MUD, sprinkled or poured in for variety and a little excitement to boot. Who doesn’t gasp and follow that by a full belly laugh when you watch the Hide Race contestants on a particularly deep mud arena night. We look forward to seeing you at the 18th season of the Carbondale Wild West Rodeo, Small Town Rodeo, Big Time Fun!!

Last year was a Record Breaker for attendance on several occasions. The CWWR does not disappoint and neither do our amazing fans. Contestants, fans, volunteers and board members are truly blessed by the dedication of you, our sponsors in staying steadfast in your support of the CWWR. One of the main responsibilities of the board is acquiring sponsorships. The rodeo would not be possible without the generosity of our tremendous sponsors and you continue to come through.

As we see rising expenses in these continuing challenging times we live in, we need your sponsorships more than ever. The deadline to sponsor in 2023 has been extended from our pre-pandemic April 30th deadline to May 10th for any remaining available sponsorships.

We are always excited as we plan for special acts, and our special rodeos such as TETWP, Hawaiian Night, and we always have special activities at the rodeo closest to the 4th. This year on July 6th, tentative. We continue to draw more spectators each year and record turnout. We look forward to welcoming you to the CWWR and to enjoying small town life, family, friends and good old fashioned rodeo entertainment.

We will be updating any main events sponsorships if they are or do become available. Carbondale Wild West Rodeo Sponsorships are a great advertising opportunity that reaches a large audience for 12 weeks of the summer and all passing traffic year-round.

Dear Prospective Sponsor

On behalf of the Carbondale Wild West Rodeo Association, we would like to sincerely thank you for your interest in becoming a sponsor. Sponsors play a very important part in the success of our rodeo season, as most individual rodeos are a money-losing proposition. The funds from sponsors help to bridge that gap. Without sponsors, we do not have a rodeo.

In return for your support, we would like to let you know the value and benefit of being a sponsor of the rodeo. Sponsoring the Carbondale Wild West Rodeo is an effective and affordable to way to reach your customers in the Roaring Fork Valley and beyond. With a sponsorship you get weekly exposure during the Rodeo to an average attendance of 1,000 spectators who are residents and visitors of our valley. In addition, your signs will be viewed at multiple arena events throughout the year and by thousands of motorists who pass by on County Road 100.

Please see the attached sheet for the different levels of sponsorship. Not all of these levels may be available, as we offer our existing sponsors the right of first refusal. Please contact Mike Kennedy (contact information is listed below) to determine if the sponsorship level that you are interested is available.

2023 Sponsorship Level Benefits include:
  • Visibility to 15,000 plus attendees during the season, which is every Thursday night, starting on the first Thursday in June and runs for 12 consecutive weeks. Plus, there are many other events there throughout the year.
  • A 4′ x 4′ sign in the arena (Sponsors are responsible for having their own signs made) and an ad in event program. Ad size varies on sponsorship level.
  • Reinforce your name, brand, and logo to a loyal and brand-conscious spectator audience
  • Your business and/or family name listed on the CWWRA website with a link to your website and listing of your contact information. Check it out at!!
  • CWWRA has a Facebook page which offers further recognition of our sponsors throughout the rodeo season. We currently are approaching 8000 “likes” and folks following us on FB!!
  • Free Individual event tickets for the rodeo. Number of tickets varies with sponsorship level.

Sponsorships sell out quickly, so please reach out as soon as possible to reserve your sponsorship. The deadline to sponsor this year is May 10, 2023.

Available are Premium Sponsorships, Chute and Return Gate Sponsors, General Sponsorships, and Friends of the Rodeo. Please see the attached sheet for the different levels of sponsorship (link at bottom of page). Not all of the Event Sponsorships may be available, as we offer our existing sponsors the right of first refusal. Also, a limited number of $650 and $750 level sponsorships are still available. These are all great opportunities to showcase your business in the valley, or to let the community know how much your family cares about continuing the great tradition of the Carbondale Wild West Rodeo. Please contact Mike Kennedy (the contact information is listed below) to determine if the sponsorship level that you are interested in is available.

If you have any questions about becoming a sponsor or your current sponsorship, please contact: Mike Kennedy, President 970-379-3907, [email protected]

Once you have reached out to Mike and confirmed that the sponsorship level is available, please send a check payable to: “Carbondale Wild West Rodeo Association“. Mail your checks to: CWWRA, PO Box 1739, Carbondale, CO 81623.

If you would like to have a website link or an ad in the program, please enclose that information with your check.

We sincerely appreciate your interest and sponsorship of the 2021 Carbondale Wild West Rodeo Series. As mentioned before, without all of our sponsors, our rodeo would not happen!

The Carbondale Wild West Rodeo Association (CWWRA) is a not for profit, volunteer organization committed to keeping the Roaring Fork Valley’s western heritage alive by offering a fun, family oriented rodeo. Along with the financial obligations of running the rodeo, CWWRA invests funds back into the rodeo facilities and contributes portions of gate monies to worthy organizations in the community. Your CWWRA board members are Pres. Mike Kennedy, V. Pres. vacant, Sec. Melanie Cardiff,Treas. Tom Harrington and Member at Large, Steve Turley. The CWWRA is managed by this all-volunteer board of directors who receive no financial compensation.

Call Mike Kennedy, CWWRA Board Pres. (970 379-3907) and Mike will help you to find the right sponsorship opportunity for you.

**Note: See pdf at the bottom of this page for more information on the benefits of being a sponsor. See additional pages for levels and form to become a sponsor. and

The Carbondale Wild West Rodeo has enjoyed continued steady growth year after year. We are proud to once again bring you a “Small Town Rodeo, Big Time Fun!” However, without the help of sponsors we couldn’t offer the caliber of rodeo that our spectators and participants have come to enjoy year after year. Sponsors play a very important role by making it possible for the Carbondale Wild West Rodeo Association (CWWRA) to bring this very successful event to the Western Slope. We hope you will consider being a sponsor for the 2020 rodeo season.

Welcome to the Rodeo

The Carbondale Rodeo Committee is a not-for-profit, volunteer organization committed to keeping the Roaring Fork Valley’s western heritage alive by offering a fun family-oriented event for residents and visitors alike. The Carbondale Wild West Rodeo is held every Thursday from June until late August, rain or shine.

2023 Rodeo Season

The 2023 rodeo season will begin on Thursday, June 1st and continue through Thursday, August 17th. Come down to the rodeo every Thursday evening for 12 weeks with slack at 6:00 p.m. and the main performance at 7:30 p.m.


Learn more about the changes and what to expect for the 2023 rodeo season here! 

Get Involved

To volunteer, email Mike Kennedy at:
[email protected]  or call at:
(970) 379-3907

Reserve Arena Side Parking

We are excited to announce the introduction of our premium arena side online parking reservation system new for the 2023 season!

Arena side parking tickets go on sale every Wednesday starting at 12 pm through the rodeo season!

Leaving your vehicles at the arena or on Willow Lane early will no longer be allowed for the 2023 season!!  We hope you'll enjoy the convenience of reserving your premium arena-side parking in advance.  

Purchase your arena-side parking tickets HERE!!