Wild West Rodeo

For 12 Weeks in June through August - Rain or Shine

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Why Sponsor the Rodeo?

February 26, 2024

This time of year, it’s natural for our thoughts to turn to summer activities and gatherings with friends and family as winter winds down. We’re grateful for the moisture and recognize its benefits for our rivers, parks, agriculture, wildlife, and forests. Yet, we can’t help but yearn for the warmth of summer sunshine and, perhaps, a good dose of mud for added excitement. Who doesn’t chuckle and cheer during the Hide Race on a particularly muddy night? We can’t wait to welcome you to the 19th season of the Carbondale Wild West Rodeo, where small-town charm meets big-time fun!

Last year, we saw record-breaking attendance at several of our events, thanks to our incredible fans and dedicated sponsors. Your steadfast support allows us to continue providing top-notch entertainment at the Carbondale Wild West Rodeo. As we navigate rising expenses, sponsorships are more critical than ever and we can’t thank our sponsors enough for their support!  The deadline for sponsorships this year is May 10th.

Our volunteer board works tirelessly to secure sponsorships, without which the rodeo wouldn’t be possible. We’re thrilled to plan special acts and themed rodeos like Tough Enough to Wear Pink and Hawaiian Night, with exciting activities planned for the July 4th event. Each year, we see an increase in spectators and record turnouts, making the CWWR a highlight of small-town life.

We’ll update any main event sponsorships if they become available. Carbondale Wild West Rodeo Sponsorships are a great advertising opportunity reaching a large audience for 12 weeks in the summer and all passing traffic year-round.

We welcome you to the CWWR for a summer of family, friends, and traditional rodeo entertainment!

Dear Prospective Sponsor,

On behalf of the Carbondale Wild West Rodeo Association, we would like to sincerely thank you for your interest in becoming a sponsor. Sponsors play a very important part in the success of our rodeo season, as most individual rodeos are a money-losing proposition. The funds from sponsors help to bridge that gap. Without sponsors, we do not have a rodeo.

In return for your support, we would like to let you know the value and benefit of being a sponsor of the rodeo. Sponsoring the Carbondale Wild West Rodeo is an effective and affordable to way to reach your customers in the Roaring Fork Valley and beyond. With a sponsorship you get weekly exposure during the Rodeo to an average attendance of 1,000 spectators who are residents and visitors of our valley. In addition, your signs will be viewed at multiple arena events throughout the year and by thousands of motorists who pass by on County Road 100.

Please see the attached sheet for the different levels of sponsorship. Not all of these levels may be available, as we offer our existing sponsors the right of first refusal. Please contact Mike Kennedy (contact information is listed below) to determine if the sponsorship level that you are interested is available.

Sponsorship Level Benefits include:
  • Visibility to 15,000 plus attendees during the season, which is every Thursday night, starting on the first Thursday in June and runs for 12 consecutive weeks. Plus, there are many other events there throughout the year.
  • A 4′ x 4′ sign in the arena (Sponsors are responsible for having their own signs made) and an ad in event program. Ad size varies on sponsorship level.
  • Reinforce your name, brand, and logo to a loyal and brand-conscious spectator audience
  • Your business and/or family name listed on the CWWRA website with a link to your website and listing of your contact information. Check it out at!!
  • CWWRA has a Facebook page which offers further recognition of our sponsors throughout the rodeo season. We currently are approaching 8000 “likes” and folks following us on FB!!
  • Free Individual event tickets for the rodeo. Number of tickets varies with sponsorship level.

We’re excited about this year’s rodeo season and the high demand for sponsorships! If you’re interested, please secure yours before the May 10th deadline.

We have different sponsorship levels, like Premium, Chute and Return Gate, General, and Friends of the Rodeo. You can learn more about each level on our Sponsor Levels page or within our sponsorship packet. Keep in mind that not all Event Sponsorships may be available since existing sponsors have the first chance to renew.

Sponsoring our rodeo is a great way to promote your business or show support for our tradition. To check availability and secure your sponsorship, contact Mike Kennedy. Once confirmed, send your payment by check to “Carbondale Wild West Rodeo Association” at PO Box 1739, Carbondale, CO 81623. If you want a website link or ad in our program, include that with your payment.

We value your interest and support in sponsoring the Carbondale Wild West Rodeo Series. Your contributions make our rodeo possible! Thank you for considering joining our rodeo family and helping us bring “Small Town Rodeo, Big Time Fun!” to the Western Slope.

For any questions or inquiries, reach out to Mike KennedyCarbondale Wild West Rodeo Association Board President at 970-379-3907 or email: [email protected].

Welcome to the Rodeo

The Carbondale Rodeo Committee is a not-for-profit, volunteer organization committed to keeping the Roaring Fork Valley’s western heritage alive by offering a fun family-oriented event for residents and visitors alike. The Carbondale Wild West Rodeo is held every Thursday from June until late August, rain or shine.

2024 Rodeo Season

The 2024 rodeo season will begin on Thursday, June 6th, and continue through Thursday, August 22nd. Come down to the rodeo every Thursday evening for 12 weeks. 

  • Gates open at 5 pm 
  • Slack is at 5:45 pm
  • Grand Entry is at 7:30
Get Involved

Join us in preserving the Western heritage of the Roaring Fork Valley by volunteering for the Carbondale Wild West Rodeo! Contribute to a meaningful cause, build lasting connections, and enjoy personal satisfaction in supporting a not-for-profit organization dedicated to the spirit of the Wild West. Whether you're experienced with livestock or not, there's a role for you. Sign up today and make a difference at the Carbondale Rodeo!


To volunteer, email Mike Kennedy at:
[email protected]  or call at:
(970) 379-3907.

Reserve Arena Fence Parking

We are excited to continue the premium arena fence online parking reservation system for the 2024 season!

Arena fence parking tickets go on sale every Wednesday starting at noon through the rodeo season and typically sell out within minutes.

Remember, leaving your vehicles at the arena or on Willow Lane early is no longer allowed. 

Learn more about premium arena fence parking tickets HERE.